On Friday, December 30th, the Outback Bowl will have its annual “Beach Day” on Clearwater’s sugar sand beach near the Hilton Hotel and Pier 60. The Florida Gators and Iowa Hawkeyes will play in Raymond James Stadium on Monday, January 2, 2017, in the Outback Bowl, and the annual “Beach Day” is one the bowl’s most favorite pre-game event. There will be pep rallies for both teams, visits by both head coaches, a pie-eating contest, a cheerleaders tug-of-war, and other activities, all of which will begin at 11:00am. Outback Steakhouse became the title sponsor of the game in 1995 and is now the longest continuous title sponsor of any bowl game. Visit St. Pete/Clearwater, the City of Clearwater, the Clearwater Regional Chamber of Commerce, and the Hilton Hotel on Clearwater Beach coordinate the “Beach Day” which is free and open to the public.